The Easter basket has become one of the most reliably over-stuffed gift occasions of the year. Plastic eggs, novelty toys, and enough candy to last until Halloween — we've all been there. This year, we're making the case for a more intentional approach.
The philosophy
The best Easter baskets contain one or two genuinely useful or beautiful things, rather than a dozen forgettable ones. Think about what your child is into right now, what they've outgrown, and what would genuinely delight them — not just on Easter morning, but in the weeks that follow.
Our Rule
The 3-gift rule for Easter: something to wear, something to play with, something to read. Simple, memorable, and easy to execute at any budget.
By age group
Babies (0–12 months)
Babies don't need Easter baskets — they need their parents to have a reason to buy them something beautiful. A soft toy, a new sleep sack, or a layette set makes a lovely first Easter gift that doubles as a keepsake.
Toddlers (1–3 years)
Toddlers love anything they can carry, stack, or bang together. Wooden toys, chunky puzzles, and bath toys are perennial favourites. Avoid anything with small parts or batteries.
Kids (4–8 years)
This is the golden age for Easter baskets. Kids this age are genuinely excited by the ritual, love the hunt, and appreciate a mix of practical and fun. An art kit, a new book, and a special outfit is a classic combination.
Tweens (9–12 years)
Tweens are harder to surprise but easier to please if you pay attention. A gift card to their favourite brand, a new book in a series they love, or a beauty/grooming kit appropriate for their age all land well.
Presentation Tip
Whatever you put in the basket, wrap it beautifully. The presentation is half the experience — use tissue paper, ribbon, and a handwritten note.
About this article