Some brands are built in boardrooms. Khlobe was built at a kitchen table in Idaho, by parents who could not find pajamas they actually wanted to put their kids in. The name itself gives away the origin story: it blends the names of the founders' children, Kobe and Khloe, into a single word. What started as a search for soft, fun sleepwear for their own family turned into a small business that now dresses babies, toddlers, kids, and grown-ups in coordinating bamboo pajamas.
That homespun beginning is not marketing gloss layered on after the fact. It is still how the company runs. Khlobe designs every print itself, from home, and describes fulfillment as a multi-generational effort, with grandparents helping get orders out the door. For a boutique baby store like Reese & Brothers, that combination is the whole appeal: a genuinely family-run maker, a tightly focused product line, and materials chosen for the way they feel against a newborn.
What Khlobe Actually Makes
Khlobe is a bamboo sleepwear and apparel brand for the whole family. The core of the line is pajamas, offered in styles that grow with a child, including two-piece sets, shorty sets, and convertible zip options, alongside crew-neck and button-up sets sized for adults so families can match. Around that core sits a small, considered range of complementary pieces: ruffle and twirl dresses for baby girls, reversible bamboo minky blankets, headbands, and family matching collections. The brand also runs mystery bundles for shoppers who want a surprise mix.
The through-line across everything is bamboo-derived fabric. Khlobe describes its cloth as buttery soft and notes that it gets softer with every wash rather than wearing out. On its dresses, the brand states a fiber content of 95 percent viscose from bamboo. The pricing sits in accessible-boutique territory rather than luxury designer range, which is part of why a curated store can carry it without pushing its shelves out of reach.
The Case for Bamboo, Made Plainly
Bamboo-derived viscose has become a favorite fabric for infant clothing, and Khlobe leans into the reasons parents reach for it. The brand points to bamboo fibers being round and smooth, which reduces friction and the risk of irritation, and calls the fabric noticeably softer than traditional cotton, especially after repeated washing. It highlights moisture performance, stating that bamboo absorbs significantly more moisture than cotton to help keep babies dry, and thermoregulating behavior that aims to keep a child warm in winter and cool in summer.
For families navigating sensitive skin, Khlobe describes its bamboo as inherently hypoallergenic and a sensible choice for babies dealing with eczema, dermatitis, or allergies, noting that the fiber resists dust mites and molds. These are the practical, day-to-day qualities that matter at 2 a.m. during a diaper change or a fever, and they are the qualities Khlobe chooses to foreground rather than fashion statements. It is worth being clear that these are the brand's own descriptions of how bamboo behaves; the fabric category as a whole is prized for softness and breathability, and Khlobe positions itself squarely inside that reputation.
Designed for Real Babies, Not Just Photos
A soft fabric only goes so far if the garment fights you. Khlobe designs around the reality of dressing a squirming infant. Its dresses use snap buttons at the shoulders for easy on-and-off and an inseam snap closure so a diaper change does not mean fully undressing the baby. The brand notes its dresses are free from flame retardants and gentle enough for newborn skin, and the flutter-sleeve, twirl-friendly cut is built to be worn and played in, not just posed for.
The trust signal parents most often ask about is certification, and here Khlobe is specific: it states its bamboo pajamas are OEKO-TEX Standard 100 certified, meaning the textiles are tested for over one hundred harmful substances and chemicals. For a product that spends all night against a baby's skin, that third-party testing standard is a meaningful reassurance, and it is one of the concrete, verifiable claims the brand stands behind rather than a vague promise of safety.
Why Reese & Brothers Carries Khlobe
Reese & Brothers is a boutique baby store, and boutiques earn their place by curating rather than stocking everything. Khlobe fits that job description almost exactly. It is a small, family-owned maker with a clear point of view, a focused catalog built around one thing done well, and materials backed by an OEKO-TEX Standard 100 certification that busy parents can understand at a glance. The custom, designed-at-home prints give the line personality that mass-market sleepwear rarely has, and the matching family sets turn a simple pajama purchase into something a household can share.
Most of all, Khlobe carries the same spirit a good boutique does. It began with parents solving a problem for their own kids, and it still runs on that hands-on, family-first ethic. Putting Khlobe on the shelf lets Reese & Brothers offer customers exactly what they come to a boutique to find: soft, thoughtfully made pieces from real people, chosen with care rather than pulled off a warehouse pallet.
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